SALZGITTER MACHINENBAU AG
SMAG
| The Key to Future Success - Dynamic , Modern & Diverse Operations
“ The secret of our success is that SMAG evolves with the times and re-invents itself - resilience is in our DNA ”
RAINER VEITH CFO AT SALZGITTER MASCHINENBAU AG ( SMAG )
Pronounced problem-solving According to Veith , SMAG ’ s role in the market is based on the company ’ s pronounced problem-solving skills , superior , standard-setting products , high global sales power and global service .
“ We are close to the customers because we do not have serial production or that many standardised products , as we focus on bespoke vehicles , grabs and refineries . So , we must be close to the customer , we must listen , and we do listen to the customer and to their needs as this is absolutely key ,” said Veith .
“ We have the whole range of grabs from the very small to the biggest ones , but most of our competitors have focused on one niche type of grab . By offering this complexity of grabs , we jeopardise a little bit on our economies of scale , but we must stay close to the customer and listen to their needs in order to be a one-stop supplier to them .”
30 August 2021