Construction Digital Magazine August 2021 | Page 34

SALZGITTER MACHINENBAU AG
FUTURE STRATEGY
SMAG wants to expand its position in the market as the world ' s leading provider of grabs and spreaders for efficient freight handling .
It is relying on the growth market of maritime freight traffic . For this , SMAG can fall back on many years of experience in metal and heavy steel construction and on independent competencies in construction , production and assembly . The local presence in the large volume markets ( China , India ) is being expanded .
In addition , SMAG is focusing on expanding its presence in the global mining technology market with a focus on drilling technology underground and above ground , as well as building special vehicles for mining and process industries , such as steelworks .
SMAG ’ s corporate strategy is geared towards sustainable and profit-oriented growth .
part of procurement , but my staff has to challenge traditional views and tendering practises and constantly look for better sourcing options . Do not underestimate indirect procurement but see it as the best chance for savings . For example , SMAG : Purchasing volume per annum in Germany approximately € 100m , of which indirectly € 20 million , of which 10 per cent saving equals € 2 million , which would be equivalent to a reduction of 30 FTEs .
“ For me , the core elements of value creation are sales , procurement and production . Other departments are all important , but if one of the three core elements fail , every company is at risk of insolvency in the medium term .
“ Procurement successes are easier and less painful than staff changes , and for new technologies , procurement is a driver of innovation .
“ Leadership by CFO facilitates independence , but is not absolutely necessary ; it can be any C-Level person who is seriously backing procurement ,” he said .
Competitive edge Veith cited the group ’ s competitive advantage as having a strong infrastructure with a production network in several countries , plus it is built on a long tradition of being able to evolve with the times and re-invent itself , “ which is crucial in today ’ s climate ”.
34 August 2021