SALZGITTER MACHINENBAU AG
“ Some of our most important customers are the leading OEMs in the crane industry ”
RAINER VEITH CFO AT SALZGITTER MASCHINENBAU AG ( SMAG )
“ In India , Russia and America , our industry was deemed as system-relevant , so we came out of shutdown early , and our affiliates quickly caught up to reach and exceed budgeted revenue levels . Overall , our sales did not suffer any consequences from the pandemic . We have been fairly unharmed and remained robust throughout the crisis , which is good news .”
Evolving ecosystems “ Shrinking core expanding periphery - this is how my MBA professor Ranjay Gulati described strategic alliances , and I think it is true today ,” said Veith . “ This allows the company to focus on the core tasks and look outside of the periphery for help with R & D or innovations they do not have the capacity for such as digitalisation , robotics or Artificial Intelligence ( AI ).
“ We do not have the in-house capabilities to develop AI , and we would not , but it does make sense that we invest . We need to partner with suppliers [ and ] companies
36 August 2021