LATIN AMERICA
Successful strategic decisions
The growth of ALFAGRES and its dominance in markets such as the Andean region has been determined by a series of strategic decisions , such as the expansion of its portfolio and business areas as well as consolidating its operations .
One of these initiatives took place in 2014 , when the company decided to renew its portfolio by introducing new designs and new sizes and formats for existing products . This resulted in a substantial amount of success , more than 25 percent of sales today belongs to products that were released in the last 24 months .
Another important decision last year was the creation of a new business vertical , called the institutional channel , providing solutions for large corporations , universities , hospitals , schools and government . The company expects that this channel will continue to be successful in 2016 and in years to come .
ALFAcenters , the new big step in distribution
The creation of ALFAcenters stands out as a huge potential for ongoing success . As a new distribution channel , its format is similar to a franchise operation , with full support of
ALFAGRES offers complete product sets and services such as installation
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