MIDDLE EAST we have to think of expansion within the existing parks - each has probably 30 percent of its original size available . We believe our business plan is such that it ’ s best to have more demand than capacity but at some point that deteriorates the guest experience so we have to be ready to expand . The rule of thumb is every 18 months , maybe two years , you should be putting in a new attraction that gives you a marketing hit and a spike in attendance .”
So , will the site be ready for the crowds in October this year . The answer is a very loud ‘ yes ’, thanks largely , says Priddy , to strong
“ We believe our business plan is such that it ’ s best to have more demand than capacity ”
– Matthew Priddy , CTO
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