Construction Magazine April 2020 | Page 71

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CLIENT LOYALTIES DRIVE PROFITS

Bain & Company found that a 5 % increase in customer retention can produce an increase in profits of between 25 % and an astounding 95 %. The cost of serving retained clients is lower , because you ’ ve already completed the onboarding process . There ’ s no need to align your technology , confirm billing processes , and even conduct background checks – cutting upfront admin costs and delays . This can make a significant difference to the profitability of each job and adds up over time . www . constructionglobal . com