Construction Magazine April 2020 | Page 95

MTR Global Brand Video
MTR Global Brand Video
CLICK TO WATCH | 3:30
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a hand in arranging every aspect of this service to make it as consistent as possible . Its analysts will gain access to enhanced user and demand data , leading to new opportunities to serve unmet demand .
MTR is able to take this concept a step further , as its ventures include a property business run under the same umbrella as its railway . MTR properties , which incorporate not only railway stations but residential and commercial buildings as well as luxury , regional and neighbourhood shopping malls , “ creates a better , more integrated living and travelling environment for our customers ,” Kam says . “ Theoretically , customers could travel from their home — a property managed by us , to an MTR railway , to their office block which is managed by us , have lunch or meet friends in a shopping mall managed by us ,” he expands . This synergy not only retains custom and builds trust within the market , but creates an integrated society where loosely-related aspects of daily life are connected to run seamlessly together . Consolidating the supply chain of multiple industries , and
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