A typical neighbourhood built by Crescent Communities might feature upscale grocery stores and shops on the ground floor , with apartment homes suitable for families above . They may be positioned intelligently next to multi-modal transportation hubs so cars are used as little as possible . Or they could be strongly themed around food , encouraging residents to grow their own produce and cook at home . Whatever the case , the element they all have in common is that they are designed to offer residents premium quality of life .