MIDDLE EAST “ We have already built up a very high brand equity in the region . We are the largest branded metal rooftile supplier , and that is in part due to what we have invested in marketing , not only online but also on billboards , at trade shows and on TV and radio spots ”
— Lamjed Kefi , Managing Director Middle East and Africa
A standout portfolio
Fletcher Building Roof Tile Group manufacturers solutions under its three brands from plants in Asia , Europe , the US and New Zealand , and pioneered in the first metal roofing tile in 1957 , a formula which defines the company ’ s products today .
It is this characteristic that enables it to provide a massive 50-year warranty to customers , with tiles able to withstand the harshest of environments , from extreme heat to Arctic cold . A durable base coat and layer bonding also ensure these tiles can withstand being chipped or strained , making sure the important 100 % coverage remains . “ When I found out about the warranty before I joined it said to me ‘ wow this is a very special product ’,” Kefi says . “ It also said that this was a special company that commits to home owners and customers .”
Another key characteristic of Fletcher Building RTG ’ s
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