FLETCHER BUILDING ROOF TILE GROUP
122 cant construction projects in the emirate that Fletcher Building RTG has supplied through the decades , the most notable being Jebel Ali Village and several landmark hotels such as Jumeriah Beach and Murooj Rotana . It also provided roofing solutions for the Dubai Mall . Innovation In order to keep securing significant building projects , innovating a fresh offering and differentiating from competitors will be crucial to Kefi and his team .
From diversifying colour palettes to developing an authentic slate-style tile , Fletcher Building RTG is constantly seeking to offer something new to existing and prospective customers . “ We are able to have a profile which has the same look and feel ,” Kefi says , “ and that gives our customer the option of a
“ The lightweight products we have are up to seven or eight times lighter than our competitors , which allows us to transport goods very economically from the likes of New Zealand ”
— Lamjed Kefi ,
Managing Director Middle East and Africa
AUGUST 2018