CONSTRUCTION recognition — rival companies often attempt to duplicate that style .
They say imitation is the highest form of flattery , and Caesarstone spends a large portion of its resources to create unique designs in order to stay above its admiring competitors .
One of a kind Caesarstone has been able to build and maintain the best brand recognition in Australia through years of evolving marketing strategies , combined with a focus on business-to-business relationship building . But above all , Caesarstone preserves the best product quality and innovation design solutions .
As a brand name that is often viewed as the ultimate brand of the quartz-surface industry , this type of recognition has both positive and negative effects .
“ It ’ s good because everybody knows the brand Caesarstone , so that ’ s what consumers want ,” said CFO of Caesarstone Australia and South East Asia Moshe Wolfson . In an attempt to differentiate its product from those of the competition , Caesarstone makes unique designs a focal point of its operations . In Australia , Caesarstone has about 50 different colours of quartz countertop designs , with a slightly higher number in the U . S .
While the actual process and technology used at Caesarstone is confidential , the company is a close partner with Breton technology , which manufactures the machinery .
Forecasting the future Caesarstone has a very simple supply chain operation in Australia , where 99 per cent of its customers pick up the product directly from the company ’ s warehouses .
With a warehouse in each Australian capital city , Caesarstone ’ s primary focus is making sure it has enough product in stock , while also not having an overabundance that would create dead stock .
With the help of Hawthorn-based Taars consulting , Caesarstone uses forecasting to predict the demand and the required purchases . Forecasting is a vital component of Caesarstone ’ s logistics success ,
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