CONSTRUCTION and resistance to heat and other factors . “ As Caesarstone is produced from quartz , it has a long lifecycle minimizing environment impact over time ,” said Wolfson .
Caesarstone puts an emphasis on efficient production in order to minimise waste of raw materials and energy . Some of its production processes to protect the environment include recycling and disposal of hazardous materials .
Branching out A key to Caesarstone ’ s success is innovation to keep its brand thriving .
Several years of consistent marketing strategies , as well as building businessto-business relationships , have boosted Caesarstone ’ s brand recognition to the highest levels in Australia .
The company is also working closely with its partners to develop the brand in New Zealand , Singapore , Japan , China , India as well as other countries , targeting high GDP per capita regions .
In addition , it has recently expanded its production to the United States market as well . Caesarstone has made a substantial US $ 130 million investment in two production lines in Richmond Hill , Ga . The first line is already operational , while the second line is just about to start up .
“ It ’ s obviously a statement of our willingness to put that sort of investment to develop the U . S . market ,” said Wolfson .
Company Information
INDUSTRY
Construction
HEADQUARTERS
Unit 3 / 1 Secombe Place Moorebank NSW , Australia , 2170
FOUNDED
1987
PRODUCTS / SERVICES
Construction www . caesarstone . com . au 121