CEO of IFA Hotel Investments , Joe Sita , describes the company ’ s innovative ventures and plans for expansion

IFA Hotel Investments ( IFA HI ) is a wholly-owned subsidiary of the publically-listed IFA Hotels and Resorts ( IFAHR ), and Joe Sita is its CEO . He has 37 years of hotel experience , beginning with Southern Pacific Hotel Corporation before moving onto Accor Asia Pacific , where his expansion strategy caused the business to become the largest hotel group in Australasia at the time . Sita then became Executive Vice President of Development at Carlson Hotels Asia Pacific , and prior to joining IFA HR he was founding CEO of Istithmar Hotels , which garnered a huge worldwide portfolio of hotel assets under his four years of leadership . Now , Sita is based in Dubai along with the majority of IFA Hotel Investments ’ team . Having led the establishment of the various business arms of IFA HI , his position involves overseeing the business ’ s various services including a client advisory business , facilities management , staff housing , and joint ventures such as , vitally , its partnership with Bespoke Hotels International . “ We have a 51 / 49 venture with Bespoke in the Middle East & Africa ,” Sita explains . “ They have about 200 hotels under their umbrella and