IFA HOTELS & RESORTS
the purpose of our partnership is really to exploit and expand that business here in the Middle East and Africa , and take advantage of the recently introduced legislation on holiday homes , which now legalises and regulates short-term rental of residential apartments . Now we ’ re the first branded holiday homes operator here in Dubai with Bespoke Residences .
“ In the hotel management space , in some cases , we ’ re competing head-to-head with the big players like Starwood or Marriott , in part because our clients are looking for brands that are not already represented and systems that are not overloaded with the number of properties they ’ ve got . Big brands are extremely saturated ; there ’ s a Marriott , a Starwood or a Hilton on every street corner , but we can offer something different and more flexible .” 40 December 2016