USA vendors and procuring products at the best possible price . We ’ ve been able to establish solid relationships and develop great partnerhips with our vendors . “ On the construction side ,” says Bateman , “ We ’ ve found a very good niche of vendor . The midsize selfperforming general contractor usually does very well for our brands .”
The G6 design is a big part of what distinguishes it from other brands . Says Bateman , “ I think the fact that we ’ re able to design a very costeffective platform for our franchisees is one of our key differentiators in the economy segment . We also have a very efficient operating model that has been very successful for us .”
Bateman was hired for the role in 2014 , he says : “ One of the things that excited me most was how we ’ re changing the face of the economy segment . If you look at our rooms , they ’ re new rooms with wood-effect flooring , granite countertops in the bathroom , flat-screen TVs , modern furniture and contemporary soft goods . This is different than what you would think of as a typical economy room .”
One of the key challenges for budget brands is getting new customers , says Bateman . “ We ’ ve got these beautiful new rooms and if you ’ re a guest that ’ s never stayed with us and you ’ re driving by , you wouldn ’ t know . How do you get
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