MIDDLE EAST
Bridge connecting the North and South promenade
“ The revival strategy had to be implemented in steps . First of all , we had to bring footfall to the development , and then start shaping it so that it looked more finished . It ’ s a joint effort between us and the whole country . All different parties involved in reviving the economy are also responsible for this – I can ’ t take full credit .”
Bahrain Bay Development was supported by the strong partnerships it had formed , including with the Ministry of Tourism and Culture , which enabled the business to harmonise and create the overall image it desired . The particular aforementioned partnership enabled Bahrain Bay to create events – such as a food festival and music concerts – which brought almost half a million tourists to the area . These are staggering numbers for such a small country .
“ Now it ’ s a snowball effect ,” says Suri . “ We got the ball rolling and it keeps gathering pace , to the point where we ’ re seeing meaningful results . This has all come from having a proactive approach to the whole development .”
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