THE GREENS
clients and developing relationships ,” she says . “ In property development , to see the leaders right there on site , actively on the ground , gives credibility . Property buyers don ’ t always want to go through salespeople - they want to meet the leaders and the people at the top and it plays a huge role .”
Daswani noted a gap in the affordable housing market , one that she feels The Greens can fill perfectly as Ghana and the region continue to grow and emerge as an attractive investment destination .
The typical buyer has changed - it has now become younger professionals and first-time buyers with two incomes . This has shaped the entire decisionmaking process of The Greens .
“ People need affordable housing that looks and feels good , not housing that is out of their reach ,” Daswani states .
The Greens offers two and threebedroom houses from an initial starting price of $ 69,000 to $ 100,000 . Consider the same properties , but in Accra , the closest city to Tema , and
172 December 2017