PELLA CORPORATION
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Innovation is a key component for us . As we look at what products we have , the quality and the breadth of products and services we offer , being a national brand , is a distinguisher for us ,” remarks Pella Corporation Chief Information Offer Rick Hassman . Passionate about the company ’ s leading ambitions to remain ahead of the curve and cater to an ever-changing customer demand , Hassman has been behind Pella Corporation ’ s internal digital transformation , which has seen it drive positive customer experience and business growth at every step .
With a growing number of Pella window stores across the United States , Hassman explains the importance of housing a customer-direct business model , which has seen it gain an edge over competitors . “ We ’ re one of the very few companies that has a direct sales network ,” he says . “ Between our vast network of direct sales showrooms , the Pella Certified Contractor Program to help consumers with installation to our own customer service teams within the corporate office and within our sales location , we can support the customer , every step of the way . That ’ s a key differentiator , for Pella .”
Evaluating the distinct stages of customer interaction throughout the industry , the subject of reliability continued to be a theme . Thus , Pella has transformed its processes to continuously develop trust with its customers , which is now supported through the implementation of enhanced data
98 February 2018