USA needed to be strategic , as CoreSite would be entirely reliant on them all playing an integral part . A large element of this was believing in the vision , which DiMaggio admits was not necessarily forthcoming for all .
“ We sat down with every partner whilst putting the project together , and discussed what they would deliver within the timeframe and what we could do to shorten the timeframe . Almost all of them stepped away saying ‘ there ’ s absolutely no way this can be done ’ – which was exactly the response I expected .
“ I told our then-CEO , Tom Ray , I just need to work harder to convince them ! So a lot of conference calls turned into a lot of meetings , putting our partners in a room together and saying ‘ this is what we need to do , I just need your help to figure out how ’. Slowly but surely , everyone bought into the idea . What is even more gratifying is that just a few weeks ago , I got all of them together in a room and asked what they thought of the finished project : they all said ‘ we could have done it faster , knowing what we all know now ’. No one has designed , engineered and
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