JAMES L WILLIAMS MIDDLE EAST
our base in the UAE , but we hope that in five years ’ time we will have diversified into other Middle East regions using the UAE as a base ,” says Boufarhat . “ We ’ re not going to do it unless there ’ s a location where we can see a sustainable 10-15 year look ahead , but it ’ s definitely something that we ’ re looking into .”
A reputable name
The company has strode past its competitors in recent years , but what is it that firmly places James L Williams Middle East ahead of its competitors ? For Boufarhat , it is the trust that ’ s placed in the company ’ s name .
“ By offering a turnkey package and taking on their risks , we ’ ve had to develop a level of trust with our clients ,” he explains . “ When we first started to deliver these ‘ design and build ’ projects in the market , clients started talking , we had repeat clients , and then people started asking more and more of us .
“ We wouldn ’ t be able to do that if they didn ’ t trust in our engineering , procurement , construction and our testing and commissioning . Basically , from the get-go , they have only you to deal with for all of those . Our clients really put a lot of faith in us , they truly trust us .” 108 January 2018