CONSTRUCTION
Ammar Alul , General Manager of Schüco Middle East , discusses how the company ’ s digital solutions enable it to remain ahead of the competition
Founded in north-western Germany in the early 1950s , Schüco has expanded into over 80 countries and became a key figure within the Middle East construction sector . Behind the development of new products and services , Schüco continues to win a number of residential and commercial projects by delivering a complete , integrated system to its customers .
“ There are basically two categories of items which we sell : one is profiles and the other is accessories ,” explains Ammar Alul , General Manager of Schüco Middle East .
“ We insist on selling the integrated system which ensures performance , quality , and reliability . We pride ourselves on the completeness of what we sell , whereas in some cases , others might offer solely
profiles , and then a factory fabricator chooses the accessories , or , in some cases , competitors give options for accessories .
“ We ensure better installation , increased durability and further reliability , minimising wastage and energy .”
Schüco ’ s quality , support , and complete ‘ one-stop shop ’ approach for its customers has seen it gain increased prominence . Key projects in the Middle East are countless , including the Damac Towers by Paramount in Dubai , Kuwait Investment Authority headquarters in Kuwait City and the ongoing King Abdulaziz International Airport in Jeddah . Heading up Schüco Middle East since 2011 , Alul has seen the company grow its services and increase its focus on providing
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