Construction Magazine January 2018 | Page 116

SCHÜCO
products to see how it would look . The images are real but then the augmentation would be virtual .”
However , such technological advances would not be possible without an engaged , passionate workforce . Schüco ’ s nonstop commitment in developing beneficial relationships with its suppliers has seen the need for increased communication and worker engagement within its various operational layers . Consequently , Schüco focuses on guaranteeing positive worker morale , with low turnover rates at both staff and management level seeing it go from strength to strength .
“ In many cases we have employees turning down higher paying jobs because they ’ re not willing to jump ship , even for a 20 % pay increase ,” observes Alul . “ Also , empowering the team is critical . The golden rule is to communicate and support each other , as long as that does not affect your own deliverables .” This outlook is also applied to Schüco ’ s relationship with its suppliers and customers . Mutual trust has seen the company gain a solid reputation surrounding its service delivery . Alul explains that if one customer convinces Schüco of the need for a lower price on a project , they are given that lower price , but so are the other customers who are competing on the same job without having to ask for it .
“ For different jobs , customers might get different prices because of the competitiveness of each job and each project . All the companies on a single job will get the same price . This grants a huge amount of respect for Schüco Middle East because customers recognise the professionalism , fairness , and ethics of our operations ,” adds Alul .
“ Sometimes a supplier does not want a company to be on the job , so they give that company higher prices than others . We don ’ t do that . We face that company head on and we tell them , ‘ we don ’ t believe you should be on this job ’. This is of course for professional reasons only , which could be surrounding pricing , capability , or any another reason of concern .
116 January 2018