Construction Magazine July 2016 | Page 65

CONSTRUCTION

“ We train maintenance staff and work on other attractions that are not ours , because we have a talent pool within our company that can handle it , and a reputation for quality ” - Cindy Emerick , VP Business Development

sales are a big indicator , of course , but it goes further than that , says Walker : “ The pay off in the world of theme park design isn ’ t the one that comes from the bank . It ’ s the one that comes off the faces of the people exiting the attraction . That ’ s the reward . So you never know for sure until you open .” But the Unlimited Attractions team has enough success behind it that it has pretty good instincts for this now .
Cindy Emerick adds : “ I guess the challenge is always understanding how to mix the ingredients very well together , like a chef . How do you know it ’ s going to taste good when you ’ re done ? You don ’ t know , but because that ’ s what you ’ re trained for , that ’ s what you ’ ve dedicated all of your time and studies and experience to , you are probably going to be pretty close to right .” Being a one-stop shop for theme park attractions offers many benefits to Dynamic Attractions ’ clients , beyond just the creation and construction of an attraction . Emerick says : “ Dynamic Attractions also has probably one of the most extensive parts and service divisions . In effect , we can actually assist , maintain and audit a park technically . We train maintenance staff and even work on other attractions that are not ours because we have a talent pool within our company that can handle it , and a reputation in the industry for quality .”
Added to this long-term
www . dynamicattractions . com 65