T30 Hotel , China
to site in a cleverly orchestrated way so that the cranes can lift them into place in a relatively short space of time .
With the Shanghai Tower project , the developer wanted us to create a clever product ( to build the tower ) as opposed to simply designing the building as a one-off project . This led to a focus on creating a modular solution that could be replicated to build additional tall buildings at a quicker speed .
This doesn ’ t mean that every building is going to look the same or even perform in the same way , but it gives us the ability to offer mass customisation to countries , cities and developers who need tall buildings within a shorter time frame than what we were able to deliver in the past . The mass production of modules that can be customised according to the needs of each individual client is now a popular means of construction .
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