MIDDLE EAST
“ It ’ s about creating buildings which allow you to grow , to learn , and feel safe and secure .
Today , 90 % of our lives are spent indoors and this is why at Siemens we don ’ t just make buildings , we want to make perfect places - perfectly designed for its purpose ”
– Ahmad Farrakh Manzoor , Head of Building Technologies in Saudi is our team ,” he observes . “ We have a very creative and talented team of people who can explain to our customers how they can benefit from our technologies and what sets our solutions apart . This is the key to our success .
“ You can buy fire detectors , thermostats and security cameras from anywhere in the market , but it ’ s how our team explain the benefit of these technologies and adapt it as per customer needs , so it works for you , is what makes us unique .
“ It ’ s this human element ,” he continues . “ You need good communicators who can showcase the technology to the customers . It ’ s about the usage of the technology and ensuring that our customers can use their technology and be successful on their own .” As one of the divisions within Siemens , Europe ’ s largest conglomerate , Siemens Building Technologies can also tap into the company ’ s cross-industry knowledge across sectors like healthcare ( Siemens Healthineers ), transport ( Siemens Mobility ) and computer
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