EUROPE
Expanding its service portfolio is a crucial component of the business ’ s strategy , as it also provides comprehensive IoT services and world-class data centre services to a number of media , mobile and broadband operators and new customer segments like service providers and different industries that are digitalising their businesses
Television and radio broadcasting is the biggest area of business for Digita and Brunberg explains that data centres is a relatively new business category for the company .
In fact , it was this expansion of Digita ’ s service portfolio that attracted Brunberg to the company in 2017 . Having previously worked in cloud and data centre services throughout his career , Digita ’ s vision for capturing the data centre market represented an opportunity that he could not miss .
“ When I joined Digita , it already had pretty good facilities and locations , but as a business we want to climb the ladder higher and add more value to the services we provide . I saw it as a challenge to change our approach in order to grow .”
As Brunberg embarked on this journey he recognised that as the company looked to change from the way it had traditionally operated , he first had to start from scratch and build up a data center team with an IT function .
Naturally , in attempting to build a new growth business to leading network operator company that has been successfully operating for almost 20 years , changing a culture takes time . This is where Brunberg can call upon his experience throughout his career .
“ In effect , in the coming years we are almost moving from one company to another ,” he says . “ Changing the culture is a big goal of ours and so I ’ m building a new team and a new business unit that will transform Digita into not only an IT services company , but a modern IT services company .” Brunberg feels that the market is consolidating , with only a limited amount of small service providers or co-location providers in the Finnish data centre market . When compared to the other end of the scale , there are only a small number of large scale
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