USE ANALYTICS
EIGHT WAYS TO INCREASE REACH ON SOCIAL MEDIA
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USE ANALYTICS
Both Twitter and Facebook have fantastic built-in analytics that will let you know how your posts are performing . Twitter ’ s analytics will tell you how much reach you ’ ve achieved month-by-month and will show you which tweets garnered the most engagement . This will give you a good idea of what ’ s working and what you should continue .
Facebook ’ s Insights will give you similar information showing the post reach and the engagement each one has achieved .
A successful social media presence is one that brings in new leads but also gets your brand to new audiences . Reach is a metric you should keep an eye on when it comes to measuring how well each social network is working for you .
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