MÁQUINAS DIESEL , S . A . DE C . V .

MADISA is renowned for offering accessories , software and other attachments and add-ons suitable for its available Caterpillar vehicle and machinery portfolio , enabling these equipment to perform at full potential . This is bolstered by hardto-match aftersale service and financing options for clients in many sectors , including marine catering for Mexico ’ s Secretariat of the Navy .

Besides notable CAT offhighway vehicles , MADISA supplies platforms , lifts , cranes , power generators , compressors , concrete pumps , farming machinery , drills , crushers and other equipment .

The company ’ s presence increased to 70 locations , covering two thirds of Mexico ’ s territory after acquiring MAQSA in 2016 , whose commercial department ’ s 500 team members are ready to offer the best support for new or used machinery acquisitions or rentals , finding replacement parts , provide maintenance and monitoring services , as well as training for proper equipment use .

On a global context , last June MADISA moved up four places to # 78 on the International Rental News magazine top 100 best machinery rental companies worldwide , after achieving # 82 in the 2016 list . MADISA is the highest-ranking company from Latin America ( out of two ) in IRN ’ s top 100 . Further , Caterpillar awarded MADISA five stars each on the rentals and used equipment categories .

The company is led by Dr . Martín Jorge Dieck , CEO , whose 17-year tenure in MADISA matches his stint at Grupo Vitro . Dieck is an industrial engineer who also earned a PhD in Operations Research and Finance from the University of Texas at Austin ( USA ). Previously , Dieck was a professor at Tec de Monterrey ( ITESM - Monterrey Institute of Technology and Higher Education ). His busy agenda has deprived him from teaching , but he ’ s still an important member of several higher education institutions in the area , including the

122 March 2018