MIDDLE EAST of its original size available . We believe our business plan is such that it ’ s best to have more demand than capacity but at some point that deteriorates the guest experience so we have to be ready to expand . The rule of thumb is every 18 months , maybe two years , you should be putting in a new attraction that gives you a marketing hit and a spike in attendance .” So , will the site be ready for the crowds in October this year . The answer is a very loud ‘ yes ’, thanks largely , says Priddy , to strong relationships with suppliers . He says : “ I really believe we couldn ’ t have done this without all of our suppliers , our contractors , our architects and IT consultants . It ’ s a world

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