KIFAH PRECAST COMPANY
a requirement of process , in which you can monitor and modify , to continuously improve it .”
“ Looking into the sales process , there was a clear marketing strategy in place , which needed to be implemented and followed . The first order of work was to generate a series of traceable steps from inception to the materialisation of a sale . Not just that , but the constant monitoring of all steps in between , from first meeting a client to signing a contract .
“ Once we had a steady in-flow of business , the second action was to focus on the control of operations . This was only possible to achieve through the joint efforts of the all the operational departments and their respective managers . There was a necessary cultural change to adopt one integrated system of monitoring all major steps in the operational process . This required the internal promotion of a different MO , and the introduction of a cloud computing environment . The outcome of the initiative was a completely integrated , real-time data generation , which enabled performance monitoring and better decision-making with reliable figures .”
Strictly monitoring the company ’ s processes ensures that Al Kifah is able to stay ahead in a very competitive market : “ We ’ re aiming to be the most efficient provider – not necessarily
42 May 2016