MIDDLE EAST
A bumpy ride
To look at the exceptional , often breath-taking work that has gone into the park , both on the design side and structurally , it would be foolish to believe that it has been a 100 percent seamless challenge free process .
With the park now open and tourists experiencing the numerous parks within the park , this presented Machamer with an opportunity to begin tweaking various different elements to paint a better picture of visitor behaviour and how it can be used to better serve new and existing visitors going forward .
And with such a diverse offering , in what is a very young and growing industry in Dubai , these lessons learned at an early stage can and will define said industry for years to come .
“ Experimenting with the different park operating hours has been a very interesting challenge ,” says Machamer .
For example , the LEGOLAND area is predominantly targeted towards families with young children which often results in families visiting the park earlier in the morning . Much like the subsequent opening of the park itself , Machamer used this knowledge to test the impact of opening LEGOLAND first , followed by Motiongate and then Bollywood an hour later , providing those families with just the right amount of time before wanting to move on .
There is an added bonus to this experimentation . The staggered opening hours presents a great opportunity for the retailers and vendors situated in Riverland to tailor their services to capitalise on this flow of people .
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