USA relationships with clients .

“ We can become extraordinarily frustrated at how difficult it is to sell the value of this technology to the end user , which is the owner or the general contractor ,” he says .

“ If they are not experienced with the technology , we have not developed a good way to explain all of the things that would have gone wrong had we not gone through our processes . We have not been able to quantify in any meaningful way , all of the mistakes that we fixed before we got onto the site .

“ Us and the other trade contractors , through the virtue of our coordination , which is generally driven by the specialty trade contractors , have fixed so many problems , that when we go out to build the job , these problems will never happen , so the end user can never appreciate the fact that they didn ’ t happen .

“ We can measure year over year improvement , but if I tell a client that we ’ ve been able to drive 24 % of our labor cost out of our jobs year on year on the same number of manhours , their first question is , ‘ why isn ’ t your price lower ?’” The cost

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