JCB automation and technology , providing fuel saving and high productivity . Hernández is confident , stating “ JCB is ready to serve this market , offering high performance machines that are references of quality worldwide , such as the telescopic handler .”
Another strategy , according to the chairman , involves the methods the company uses to overcome challenges of the sector . “ Every sector nowadays faces difficulties in the economic scenario , with public works and real estate market slowdown , however JCB keeps placing its bets on the Brazilian market .” One example to boost sales was the promotion of two models of front-
244 November 2014