WILSONART
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Early in 2017 , Wilsonart introduced a new business-to-business ( B2B ) platform , and online eCommerce sales have doubled not only compared to preceding year , but also since the launch . Feedback has shown that customers enjoy the ability to find product , pricing , and inventory availability information online , and transact with Wilsonart 24 / 7 . The company deals with many installers and fabricators who appreciate the opportunity to do business with Wilsonart online when they get back to their homes or offices after a day on site . This has proven successful across the Americas and Wilsonart is now launching this in the UK shortly .
Another example is the company ’ s efforts on branding . Wilsonart is # 1 or # 2 in key HPL markets globally , and continues to focus on gaining market share in products such as Quartz , Solid Surface , TFL , etc . A lot of effort has gone into offering best-in-class user experience and making information readily available for customers online , including placing products front and center , displaying designs in various BIM formats , pushing key performance and technical product information , and ‘ where to buy ’ information . The
company has also launched a proprietary ‘ Visualizer ’ tool , and a ‘ Digital Wallboard ’ mobile app for interior designers , renovation enthusiasts , architects , and distributors . It has seen an increase of over 125 % in organic web traffic globally , and over 20 million renderings using its Visualizer . The ‘ Digital Wallboard ’ app is a game changer and Wilsonart is leading the industry in this area . These technologies are designed to add brand value , increase service levels , and make it easier for customers to do business .
NOVEMBER 2018