it . It ’ s no longer about pulling information together and presenting it to the customer , people can often find that information easily elsewhere . To be successful , we have to add value and interpretation on top of that information , which CRU is very good at .”

To manage this transformation and add value , Will explains that CRU “ pulled back to the information and the content , rather than focus around the technology , which people do have a tendency to do . The latest tools don ’ t necessarily matter that much , for us the focus has always been the accessibility of data and information , the understanding of what our customers need to help them make effective business decisions , and how often and in what format do they need it . Only once we have the answer to those questions do we consider the technology necessary to deliver on them .”

One essential implementation was

EXECUTIVE PROFILE :

111 Title : Director of Technology & Analytics Industry : Commodities research and analysis

Location : London

Will has over 12 years of experience in technology across a range of disciplines including data analytics , cybersecurity , digital product development and cloud infrastructure . He is currently Director of Technology & Analytics at CRU and has responsibility for digital development initiatives and global technology services . He is also a member of the CRU executive team and has wider responsibilities across the business including product development and compliance . Prior to CRU , he worked as a geophysicist for a seismic exploration company in the oil industry . He holds a MSc in Geophysics from Durham University and a BSc in Geology from Bristol University . constructionglobal . com