MANAGEMENT / PLANNING
brand and make our offer , products and support crystal clear for our customers .
CG : While you have historically focused on the merchant end of the market , we understand you intend to build on the commercial and specifier side of the business . What is your ultimate goal with this new strategy ? NA : Our partnerships with merchants remain as important as ever and play a critical part in educating builders on how higher specification products can help to drive costs down and tackle challenges such as acoustics , thermal efficiency and fire resistance .
We ’ ve always had a desire to do more with the commercial and specifier end of the market and knew that we had a strong offer but the timing wasn ’ t right .
The launch of the GTEC Weather defence board last year was the perfect platform for making a real step in this direction – we ’ ve supplied major projects including Swansea Bay Campus and Bath University , and are increasingly finding that project teams are designing in our boards as part of a complete solution . Our sales
Plymouth University
team and commercial structure has very much been set up to support this goal - we have a specialist sales team in place to deal directly with architects and main contractors , ensuring we ’ re providing the specific advice and guidance they need .
CG : What is Siniat ’ s role in helping the sector deliver the Government ’ s low carbon and energy efficiency targets ? NA : As a manufacturer we play a huge part in shaping the way people build . By continuing to invest in new innovations and products , and offering expert advice and guidance on their use , we are able to support the construction sector in improving its carbon footprint and delivering better
32 October 2014