Future Cities : Machines for Living
‘ You can assess where marketing dollars make the biggest difference and tune campaigns to get higher quality sales leads more costeffectively ’ optimisation ( SEO ). Seventy-two percent of business-to-business buyers begin their research on the Internet . A company who ranks at the top of the search engine results page ( SERP ) for a term such as ‘ geotechnical services ’ will receive around 32 percent of all traffic for that term . A second place ranking gets 17 percent , and traffic volume
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