Web Analytics to Boost Lead Generation
theme . Take the multi-purpose building example : develop display ads and landing pages with content around that topic . Then take your list of standard keywords but also add ‘ multi-purpose buildings ’ and other terms relevant to the topic to the list .
Go for ROI – monitor , tweak , and segment Regardless of how you decide on a theme or keywords for your campaign , the goal is to achieve Roi . As with any lead generation effort , you need to define ‘ conversion ’. Usually this
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