Web Analytics to Boost Lead Generation
The data-driven marketing mentality Only by monitoring how each keyword performs can you optimise keywords and ad spend to achieve Roi . Too many businesses run PPC campaigns without keyword monitoring or conversion goals . Those are the ones who complain that Internet marketing is not worthwhile , when in fact it ’ s never been easier for marketing professionals to achieve campaign Roi .
Unlike print advertising , PPC campaigns deliver results immediately and update in real-time , making it possible to fine-tune marketing messages , keywords , and campaign settings while the campaign is running . Real-time monitoring tools pinpoint problem areas so you know where to make adjustments .
In situations where you need to pull the campaign , you can do so immediately . Furthermore , since the ads are pay-per-click , you haven ’ t paid in advance for months of ad placements .
Split testing online is automated and a fraction of the cost of traditional media campaigns .
Successful digital marketing makes use of web analytics . This data-driven mentality should make digital marketing a natural fit for the engineering-savvy construction industry .
About the author Martin Wong
Martin Wong is Chief Marketing Officer at Smartt . com , a digital consulting agency based in Vancouver , Canada . Martin enjoys using his marketing , technology , creative and analytical skills to help clients execute digital marketing programs that achieve measurable results .
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