Cemex
30 %
Amount estimated it is currently undervaluing its products
A question of costs CEMEX is also striving to reduce operating costs in order to improve its returns . In a bid to counteract the economic conditions CEMEX has placed a strong focus on continuous improvement and its quest of becoming the most efficient aggregates operator in the industry , but estimates it is currently undervaluing its products by 30 percent in the market .
Russell said : “ The last couple of years we have been concentrating on reducing our costs , but it is getting to the point where we need to increase our selling price in order to recover our costs and be able to invest in the future . We are committed to giving our customers the best quality products with the best customer service . We strive to create value for our customers . But this can
Roller compacted concrete , the latest solution for roads and highways
72 September 2014