Construction Magazine September 2017 | Page 111

Every company needs data to grow , improve and provide better service - but if it isn ' t quality information , then it ' s not really providing any great value . While advances in technology have enabled businesses to survey or interact with their customer market like never before , it takes a specific skillset - and a fresh set of eyes - to extract the right information that will genuinely provide a competitive advantage . ”

Angela Orsaris is the Managing Director at The Market Intelligence Co .; a leading Australian-owned company , with local and overseas operations , that specialises in business-to-business and industrial market intelligence and research .
With more than 30 years ’ experience in market research , Angela has seen the growth and use of customer , market and business intelligence , experiencing first-hand how businesses work with the information they receive .
" We want to help our clients understand their business , customers , employees , and / or market better , so they can grow and improve - but that ' s much more than just data or supplying a metric . It is actually trying to understand the motivations and drivers behind those metrics so that they can better understand their customers , employees and work with them to provide better products and / or services .”
The Market Intelligence Co . assists Viadux in increasing its customer and employee engagement ( including NPS ® and e-NPS ® ).
Angela Orsaris , Managing Director
Angela is a firm believer that engaged employees are at the heart of every good business , which leads to engaged customers , which in turn leads to increased shareholder return .
The Market Intelligence Co . conducts many projects each year for a diverse range of clients from industries such as building & construction , logistics & transport , infrastructure , government , energy , ICT , medical equipment , wholesale , mining & minerals , and industry & membership associations .
What can we do for you ? We assist Viadux in increasing its customer and employee engagement
www . market-intelligence . com . au www . market-intelligence . co . nz