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company ’ s existing customer base .
“ It keeps all the connectivity within the family ,” says van Rooyen . “ Any carriers and cloud providers in our existing facilities will be immediately available to our customers using the Columbus 3 facility .”
A changing market Columbus 3 was born from the recognition of three major trends across the data centre industry , trends that Cologix needed to take advantage of in order to grow further .
Large network service companies such as Google and Netflix are placing servers and switches closer and closer to the end users in edge markets – opting to choose locations such as Columbus as opposed to the larger cities in order to provide lower latency and performance .
“ This allows them to distribute content more effectively and creates huge demand for us as a business ,” says van Rooyen .
As these large network providers are moving closer , there has been an increase in cloud service providers and enterprises outsourcing their data centre operations . Cloud service providers are proving to be the fastest growing segment in the industry , and they turn to Cologix because their data centres allow these companies to tap into the greatest reach in their markets .
“ Taking space in a data centre is a significant commitment , as the minute you bolt down servers to grow and connect them to networks you are committed to that location ,” adds van Rooyen . “ But what if something changes in their strategy ? Trying to move a data centre is a very hard , painful and expensive process .”
By using Cologix ’ s data centres , customers are exposed to the broadest supply of network and cloud providers . Should they require a new network provider , they do not have to move data centres or rip up those servers . This , van Rooyen believes , adds true value to what Cologix can offer .
Spared no expense Columbus 3 will not only be the
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