CHAYORA
The population of China at 1.4 billion people accounts for one fifth of the world ’ s population More than the US ( 298m ), the EU ( 503m ) and the former USSR ( 293m ) combined .
China has the world ’ s second largest GDP today at $ 11 trillion 60 % of that of the US and predictions suggest that China could overtake the US in 10 years : and be 2x by 2050 .
THE EMERGENCE OF CHINA AS THE WORLD ’ S LARGEST MARKET IS UNQUESTIONABLE
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China already has the greatest number of Internet users 772 million as of Dec 2017 – 19 % of world users .
Internet user saturation in China is just 56 % This is compared to USA Internet user rates which are c . 93 % of the population .
Adoption is extraordinarily rapid with an increase of 36 million in the last 6 months More than the whole population of the UK every year ; at least half a billion people in China will be new online users in the next five years .
SEPTEMBER 2018