middle east upstream and trying to find a home for one specific material . We ’ re free to recommend the best technology rather than being driven by one particular response .”
Fosroc is now in a position to liaise and evaluate with its customers the most appropriate solution for what they ’ re trying to achieve , agnostic to the base chemicals behind it .
“ We just want to deliver what is best to the customer and that ’ s what sets us apart from some of our peers ,” Ladurelli continued . “ We provide expertise in the little corners of what our customers are trying to do , providing peer-topeer basis solutions for engineering problems to ultimately find a number of ways to create value for different partners throughout the chain .”
Locals run the show A key aspect of Fosroc ’ s customer-focused strategy has revolved around international saturation and subsequent proximity to its clients , both current and prospective .
This is summed up the company ’ s ethos , ‘ the locals run the show ’, ensuring that varying climatic conditions and regional trends are prepared and accounted for .
“ A lot of the success in the industry is about proximity to the customer and we ’ re very entrepreneurial in that respect ,” Ladurelli said . “ Different conditions call for different cements , aggregates and climatic considerations because it varies the way that
Key Personnel
André Ladurelli CEO
“ We just want to deliver what is best to the customer and that ’ s what sets us apart from some of our peers ”
– André Ladurelli
www . fosroc . com 101