Fosroc
“ A lot of the success in the industry is about proximity to the customer and we ’ re very entrepreneurial in that respect ”
– André Ladurelli , CEO
different materials are going to perform . “ Our expertise is in delivering consistency of performance in these different circumstances .”
Manufacturing locally is core to the success of this ethos and has seen Fosroc expand over the years through the Middle East , into Asia and further into emerging markets , culminating in its headquarters in Dubai .
Overall , Fosroc now has a presence across 20 countries with the Middle East and India proving especially fruitful at present where the quality and technologies behind the company ’ s products have been very well received .
Featured project : Wynn Palace
Fosroc ’ s US $ 2.5 billion Wynn Palace Project on the Cotai Strip in Macau will comprise a luxury 2,000-room hotel and a mixed-use area used for gaming , dining , retail , convention facilities , a nightclub , and specialist attractions across 210,000 square metres of construction .
The key to the complex ’ s success will be the use of Fosroc ’ s complete basement solution , Proofex Engage , which will include the joints , pile cap and pile head waterproofing . The client will subsequently benefit not only from the quality of installation synonymous with Fosroc , but by the versatility of the product which will lend itself to fast and easy application throughout the construction process .
102 August 2014