FLETCHER BUILDING ROOF TILE GROUP
124 not only online but also on billboards , at trade shows and on TV and radio spots .”
Receiving feedback from these customers is equally as important to Kefi , who highlights how communication with distributors is vital in ensuring that comments make their way back to decision makers at Fletcher Building RTG . “ We have set up training programmes to train professional and approved installers for our products and these guys are constantly on the road installing our roofs ,” he continues . “ They come up with very valuable feedback on what they experience , how they experience it , especially when we launch new products .” A partner-powered future Looking ahead , as well as growing its presence across the MEA region , Kefi and his division may explore the possibility of moving production closer to its key markets .
“ Bringing some production locally should have a significant cost advantage , but it is not likely at this stage ,” he explains . “ We always revaluate
AUGUST 2018