MIDDLE EAST
these options and it might be possible in the future that we do this .”
Whether relocating production closer to customers or simply expanding the Decra , Gerard and Fortiza brands in MEA markets , utilising local partners is and will continue to be paramount . “ Local distributors and agents have that knowledge of the market , rules and regulations that we need in order to be successful ,” Kefi says . “ Furthermore , we are cooperating with the New Zealand Trade Organization who is helping us a higher level . We hear more about trends and what ’ s going on , on a political level , about the currency available in the region as well . “ This knowledge will help us deliver our key priorities of reinforcing our presence and differentiating from the competition .”
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