USA work in progress , he emphasizes . “ Optimizing our e-commerce capability is the driver here . For example we put in a new pricing engine with real B2B capability – after all we had to make sure that our pricing was consistent not only at the point of sale but across the website as well .” To help customize and optimize Dynamics AX to manage trade and revenue management complexities , he brought in a new technology from FlintFox – again after exhaustive consideration of available packages .
Integration of the diverse acquisitions the company would be making threw up issues that could adversely affect the SiteOne brand . Product duplication was a case in point he recalls , where the company that was being integrated had its own product listing , pricing and customer data that could frequently overlap and conflict with SiteOne ’ s existing record of the same products and customers .
E-commerce being seen as an important service enhancement for SiteOne ’ s customers going forward , he selected integration platform as a service ( iPaaS ) Dell Boomi to manage the integration layer and the SAP Hybris platform , a cloud-based suite of highly integrated products for online selling . “ Hybris gives our customers the ability to order products online for either delivery or pick-up , as well as to create lists for commonly purchased products . We were fortunate to have Dave Brower ( VP of Marketing ) and Colleen
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