Click to watch ‘ Yulio VR – CanBim 2017 ’ 49 without becoming too distracted by fashionable trends and industry developments along the way .
“ There ’ s been always that temptation to kind of go down and do the next sexy thing in the space ,” he says . “‘ Hey , we ’ re gonna do AR before it ’ s really ready for business ’, and we ’ ve resisted that . ‘ Let ’ s do tethered , let ’ s do complex HTC Vive full room breaks , because it ’ s really sexy when you video it ’.
“ It is sexy when you video it but you can maybe do one of those every few months because it ’ s so cost-prohibitive , whereas our approach has been very pragmatic . “ I think what that ’ s done , is it ’ s positioned us as a partner that delivers value not hype . So yes , there are a lot of competitors coming in and they ’ re going down similar paths that we went down in the early stages . They ’ re kind of focusing on the ‘ big shiny bauble ’. Whereas we ’ ve paid our dues , we ’ ve done the field research , and we ’ ve spent upwards of a thousand hours of usability testing , in terms of human factors designed for both the content creation and the consumption of this stuff .”
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