STAR2STAR
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“ It means a lot and to be recognised for building a business that enables other companies to be successful ”
— Michelle Accardi , President and Chief Revenue Officer , Star2Star
going out of business .” She goes on to address Star2Star ’ s new positioning , saying , “ We ’ re changing how we talk about our platform . We previously called it a full spectrum solution because it offers end-to-end applications , but now I ’ m envisioning it as more of a ‘ complete cloud communications ’ platform .” The importance of the cloud for Star2Star cannot be overemphasised , as it is the environment from which the company ’ s vision of a complete integrated platform sprang ; it was by leveraging the inherent potential of the cloud that the company is able to offer its scalable and seamlessly interwoven solutions .
For Accardi , it is the company ’ s inhouse development capabilities which
SUMMER / AUTUMN 2020